ruut veenhoven - WORLD DATABASE OF HAPPINESS (image via www.happykamping.com)

Ruut Veenhoven – World Database of Happiness

“Happiness is a highly valued matter. Most people agree that it is better to enjoy life than to suffer, and endorse public policies that aim at creating greater happiness for a greater number of people. Though not everybody accepts the utilitarian axiom that happiness is ultimately the only value, the desirability of happiness as such is almost undisputed. This appears in high ranks for happiness in survey studies about value priorities.

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DavidMcClelland (image via en.wikipedia.org)

David C. McClelland – The Achieving Society

“This book grew out of an attempt by a psychologist, trained in behavioral science methods, to isolate certain psychological factors and to demonstrate rigorously by quantitative methods that these factors are generally important in economic development. The scope of such an enterprise turned out to be truly alarming for one whose background in the social sciences was slight to begin with.

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SchumpeterJoseph methological individualism (image via studentthinktank.eu)

Joseph Schumpeter – Methodological Individualism

Having disposed of the queries associated with the hypothesis of value and with the problem of human motivation, all we still need to prove is that our assumptions are based on the possession of wealth by the individual. This is bound to evoke some criticism because, in this day and age, tha validity of the individualistic concept is strongly queried.

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