“The cloud is a hodgepodge, and Paul Schwartz, in his rich Article, Information Privacy in the Cloud, tackles many different parts of the confusing combination, giving meaning to mush in his characteristically careful style. Consider his thoughts on the changes being wrought to information privacy law by the move to “networked intelligence in the cloud.” This expression refers, at least in part, to what others have been calling “Big Data,” the trendy moniker for powerful new forms of data analytics. Professor Schwartz weighs the benefits of Big Data techniques against the risks they pose to privacy. Better than some others, he takes care to point to the benefits that truly matter. Too many commentators have too often overstated the benefits of Big Data, inflating studies and praising the merely trivial.